Social Media Management That Builds Brands and Drives Engagement
Struggling to stay consistent or get real traction online? Hubly takes social media off your plate and puts strategy behind every post. From content planning and platform-specific campaigns to engagement, analytics and ongoing optimization, we help your brand stay visible, build stronger connections and create more opportunities to turn attention into business.
SOCIAL MEDIA MARKETING DETAILS
Click through the tabs below to see exactly what we offer. At Hubly, we believe in full transparency — no vague promises, just real strategy and results.
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Social Media Marketing Project Scope & Proposal Details
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Ongoing Social Media Marketing
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Organic Driven Campaign Deliverables
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Additional deliverables (as needed)
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Optional Addons:
Social Media Marketing Consultation Timeframe
Ongoing.
Social Media Marketing Fee Schedule Options
🎯 There is a Social Media Analysis fee (One Time, based on Hourly Retainer)
Social Media Marketing Details
Organic Driven Campaigns
- Develop Brand Voice and Tone
- Content Curation/Repurposing
- Regular Posting
- Community Engagement
- Weekly Reporting
- Monthly Phone Calls
Advertising Driven Campaigns
- Integrate Accounts
- Setup Pixel/Conversion Tracking
- Remarketing Campaigns
- Brand Building/Awareness Campaigns
- Audience Building
- Full Ad Creation
- A/B Testing
Platforms we manage: Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
Step 1: Developing the Strategy (Comprehensive Social Media Analysis Reports)
Critical research is the first step taken with a client. Our comprehensive Initial Social Analysis Reports lay the foundation for the strongest social media success possible and determine the best path in achieving greater brand exposure. The analysis is an exhaustive compilation of information needed to take action and direction with your social profiles. It takes us approximately three weeks to aggregate the data below, then we deliver the reports to you in an online meeting format.
These reports allow all parties to understand the scope of the project and will allow us to write a Strategic Social Media Marketing Plan. Once this plan is complete, you'll receive an official quote for ongoing social media, but until that point, it is only guesswork as to the amount of effort that will be necessary to attain success. That's why we start with a baby step of noncommittal research. After that stage is complete, you'll know what it's like to interact with our professional team, you'll have a great amount of knowledge about the opportunity and obstacles, and we'll know what it will take to help you achieve the success you want.
These reports include:
Comprehensive Profile Review – We provide detailed suggested changes to optimize organic exposure. How a profile setup is weighed into Facebook/Instagram’s formulas heavily. Not as much for other networks.
Strategic Posting Strategy & Content Calendar (1 Month) – We will provide content type suggestions as well as posting frequency suggestions based on what we see working best in your industry. In addition, we will build out a content calendar for 1 month.
Competitor Social Profile Analysis – What are your top competitors doing? What can you emulate? What is working/what is not working?
90-Day Action Outline – Should we proceed, we will detail our steps together for the first 90 days of work.
90-Minute Consultation Session – We will review all the above and answer any specific questions you have in terms of strategy and/or tactics we suggest.
Ongoing Social Media Marketing
The following are some of our primary social media deliverables. Our deliverables per client are unique and are certainly not limited to the following:
We Are Detailed and Efficient!
Integrating Accounts:
It is important to make sure everyone requested to work on the account has access to the appropriate accounts. This includes adding us to any business manager accounts, ad accounts, pages, groups, or access we need to work efficiently without any passwords required. For other social networks outside of Facebook, we will need logins to manage your account. This process is fairly easy and will help make life easier for you when having several employees or agencies working on the accounts. This will also help to keep track of who is posting, what, and when ads are being changed.
Set Up Pixel and Analytics Conversion Tracking:
If money is being spent on advertising, we need to know how well the campaigns are performing. This comes from pixels and analytics conversion tracking. We will take the time to walk you through putting code on your site to track where the traffic is going (or we can do this for you with the right access). We will help you track what your visitors are doing on the site if they bought anything/converted, etc. This helps us get the most for your dollar and allows us to A/B test properly and build out multiple audiences to target. This form of tracking leads to effective remarketing campaigns and lower costs per acquisition.
Remarketing Campaigns (segmentation for eCommerce):
As mentioned above, remarketing campaigns can be set up after the pixel and analytics code is in place. This allows us to remarket to the same individuals who have previously spent time on your site if they did not convert into a sale. The goal here is to build campaigns around assorted products/services they were interested in (based on their previous interactions on your site) and specifically target them to get them to make a final decision or get more information about you. Keeping your brand front of mind is the real power of social media as people make their decisions.
Brand Building / Awareness Campaigns:
Brand Building campaigns or awareness campaigns are focused on building the image of your company. Trusting a company should never be defined by the number of likes on a page but these vanity metrics are still proven to be an indicator of trust for social media users. If they see an advertisement for your product/service, but upon doing a deeper dive into your social media profiles they find you don’t have many followers/reviews that can often be negative.
How do they know they can trust your company to deliver? Having social proof is part of the full process. Growing the number of followers/reviews to be seen as an authority is a key factor, but the big picture only plays a supporting role in generating ROI from social media. Depending on your current level of followers/engagement this may/may not be a need for your organization.
Audience Building / Lookalike Campaigns:
Audience building can be a lot of work and will take up most of any ad campaign being launched. Using your buyer's persona is going to be key in targeting the right person you are interested in advertising to. Over time with the use of the pixel code, (Facebook/Instagram only) on your website will enable us to build an audience of your web traffic. The real power of social media is not just remarketing previously covered, but instead building a looka-like audience off the audience that is remarkably similar to the people who have previously visited your site. Specifically, if you have received many conversions on your site already, we would look to make a look-a-like audience off the converters so we can reach more Bottom of Funnel folks who are currently in the market right now wanting and searching for your services.
If your website does not currently have much traffic to it, we can look at alternatives to build your audiences such as interest-based targeting or custom audiences (if you have email addresses of current/past customers).
Full Ad Creation:
Ads vary based on the social media platform. Regardless of that platform, we help to develop the most diverse/results-driven ads. We will handle the text/images/titles/URLs/CTA buttons, etc. Each of these pieces can change the outcome of the ad. To make sure that we are continuing to improve the results of the ads we A/B test them based on the discussed key performance indicator. If you have a pre-approved library of images providing those to us will help reduce the amount of time it takes to create new assets for you.
A/B Testing (KPI):
A/B testing as mentioned above helps to test only one variable at a time without altering anything else so we can tell what is working and what is not. Typically, a client is looking to increase sales thus making the primary KPI a conversion. We A/B test all sorts of variables such as text/images/titles/URLs/CTA buttons, and landing page (if you have multiple for us to test). We can also create A/B test landing pages for a campaign. (Landing pages are quoted ala carte.)
Organic Driven Campaign Deliverables
Development of Brand Voice and Tone
Brand voice and tone are maintained through consistent posts about the same general topics. Posting information that is on topic is important. People follow your social accounts for a specific reason, what are they expecting to see, making sure that it’s on topic and engaging is the most important part of what we do.
We will need to deep the analytics and post during times when your following is most active. We make sure you respond to anyone who messages you within 24 hours via automated messaging and let them know someone will be with them soon to help address any concerns or questions. Then, depending on the number of hours you’ve dedicated to your campaign, and the number of other initiatives you have us managing, we respond to them as soon as reasonably possible.
Content Curation / Repurposing Content:
Using content in the form of articles/videos/images from your site will do better than pulling articles/images/videos from other pages on the web or in social media. Repurposing content is a fantastic way to leverage what you already have and bring more exposure to it. If you already have great content on your site, there is no need for us to reinvent the wheel. If you do not have much content on your site, then we will create a plan with you of where we should look for examples of great content, and then recreate content with your brand voice attached. We want to use as little of other people’s content as possible. If we’re going to curate, it’s to make your version of the content.
It is HIGHLY suggested that you participate in providing content for this program (blogs, case studies, company photos, or videos). We find personable content is very engaging. We realize many companies are too busy to do this daily but integrating a few items of highly personal content each month is very helpful.
The content we create for companies are image/text oriented, any video content you wish for us to post will need to be shared with us in its final form as editing/creation of video content is not included in this proposal.
Posting (Testing Day/time):
Posting when your audience is active is important. Take Twitter for example; the average life of a tweet is 18 minutes, and most retweets happen within 7 minutes. This means users in this space are living on the social platform, seeing something happen, and then sharing it as a part of what they are interested in. The social world moves quickly! No sense posting at 9 am if most of your audience shows up to see content at noon!
Understanding when to post/tweet/reshare is critical to a campaign’s success and will continue to be tested for the best results across the entirety of the business.
Community engagement:
When you have an established and active following, it's important to stay connected with them. The worst thing you can do is “deliver and disappear.” We will keep your brand humanized by answering follower questions, adding value to conversations on your posts/page, liking and commenting on follower-shares, asking questions to promote conversation, and more. We will work with you to create a way we will handle FAQ on your behalf.
For some industries we must take that information into a private format with one of your customer service representatives as soon as possible, in others we can handle the entire interaction, pointing them in the right direction without having to burden your staff. In the case they ask questions that require your expertise, we will build a plan on how we properly elevate those to you and/or someone on your team.
Regular Analytics Report and Assessments:
If we’re managing it, then it can be measured! We can provide in-depth analytics of post and post type success, engagement stats, audience insights, mentions, and campaign results. We can set up our reporting to dive as deep as you wish to and establish the frequency of our reporting together. Many of our partners opt for monthly reporting, so we can focus most of our time on actionable deliverables inside of the campaign, but you can receive these as often as weekly if you wish.
Additional Deliverables (as needed)
Consultations:
We can train and equip you/your team with the skillset to tackle a wide range of social media strategies. If you’re looking for your team to be able to handle certain aspects of a campaign, we are more than happy to provide the necessary training, support, and guidance that they will need to be successful.
Content Extras:
Most of the content we will post will be either your content or images/text we create. If you need more customized content or video creation, we can custom quote the number of hours needed based on the specific need.
Contests / Giveaways:
Please Note. We are not Sweepstakes Attorneys. Any form of giveaways should be discussed with your attorney to ensure they are following federal and state laws. Depending on the platform, different software and tools are used for contests and giveaways. In addition to federal/state laws, Facebook has its specific requirements on what you can run and how you run them. An example of this is that you cannot count a submission based on a like and you cannot force others to share your promotion or giveaway as a way of getting more votes. We can help guide you concerning the social media rules/regulations, but make sure you integrate an attorney to ensure we adhere to federal/state law regulations.
Industry Analysis:
If at any point you want us to do a deep dive on what is trending in your industry along with who the social influencers are, and what your competition is up to we can. We find this activity conducted every 3-6 months can help your organization stay relevant and competitive. This type of activity helps infuse creativity and inspiration into the day-to-day activities we are managing.
Creating a New Social Profile:
If you aren't on a social channel that your audience is participating in, then we will set up, create and get this social profile up to speed for you. This can also include instructing you/your team on how to use the new platform if needed.
Monitor Brand Mentions:
We can monitor and report on brand name mentions across all public social media sites and blogs, so we can determine how we want to respond to people who may not be tagging our social media profiles when talking about our brand. This is an excellent way to turn a terrible experience into a good one, or an enjoyable experience into a great one!
Organic Driven Campaign Deliverables
Conversion Funnel Development:
If your campaign requires the development of a specialized conversion funnel, we can create one at the beginning of the campaign, and we can create conversion funnels ala carte.
Requirement:
- Website Must Support Upload of Static HTML page or be WordPress.
What is Included?
We create a page layout mockup – (provided in ~1 week)
- Includes 3 stock images
- Ipsum lorem layout
- Copy provided by the client will be integrated into the final product if provided -2 revisions
- Thank you, page (for tracking purposes),
- Conversion Tracking Setup
- 4 - 15-minute check-in meetings.
What is not included?
- Custom Image Creation
- Copywriting
(These are to be supplied by customers by the end of week ONE)
This is a detailed, lengthily process, so the average Turn-Around Time: 3.5 weeks
Let’s Make Your Brand Stand Out With Strategy, Not Guesswork
Every post, story, comment and conversation contributes to how people see your brand. Consistency matters, but simply posting more is not the strategy. The right content needs a purpose, a clear audience and a reason for someone to stop scrolling and pay attention.
Hubly helps bring the pieces together with platform-specific planning, branded content, audience insights, engagement support and ongoing performance reviews. You get a more organized social presence without having to spend your day managing every platform yourself.
Why Brands Trust Hubly for Social Media Management
A strong social presence takes more than a content calendar. We combine creative thinking, consistent execution and real performance data to help your brand stay active, recognizable and connected to the people you want to reach.
Consistent Posting
Keep your brand active with planned, platform-appropriate content instead of disappearing for weeks and starting over.
Custom Content
Content is shaped around your voice, audience, services and goals instead of relying on generic templates.
Analytics & Insights
Review engagement, reach, audience activity and content performance to understand what is gaining traction and what needs adjustment.
Platform Strategy
Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube and other platforms serve different audiences and content styles. Your strategy should reflect that.
Engagement Support
Help turn posting into conversation with more organized monitoring, interaction and community engagement around your brand.
AI-Assisted Efficiency
Use modern tools to improve research, planning and workflow efficiency while keeping strategy, review and final messaging human-led.
Audience Targeting
Build content around the people most relevant to your business instead of chasing follower counts that may never become customers.
Dedicated Support
Know who is managing your social presence, what is being worked on and where the strategy is going next.
More Than Just Posts. Real Strategy, Real Growth.
Social media is a living extension of your brand. Hubly combines content planning, creative development, audience research, analytics and ongoing optimization to build a presence that supports your larger business goals. Whether you want stronger brand awareness, more engagement, better content consistency or a clearer path from social media to lead generation, the strategy stays focused on what matters to your business.
Performance-Focused Approach
We do not judge success by how often something gets posted. We look at meaningful activity such as engagement, reach, audience response, website activity and other campaign goals to understand what is actually working.
Strategic Creative Support
Strong social content needs more than good graphics. We combine brand direction, storytelling, platform behavior and market research to create content that feels intentional and gives people a reason to pay attention.
Social Media Marketing Questions Businesses Ask
Social media management can involve strategy, content, publishing, engagement, analytics and paid promotion. Here are straightforward answers to common questions businesses ask before hiring someone to manage their social presence.
What does social media management include?
The exact scope depends on your plan, but social media management can include strategy, content planning, copywriting, creative development, scheduling, publishing, engagement support, analytics and ongoing optimization. Hubly defines the specific deliverables before work begins so you know what is included.
Which social media platforms does Hubly manage?
Hubly can support major social platforms such as Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube and other relevant channels when they make sense for the business. We do not recommend being everywhere simply because a platform exists.
How do I know which social media platforms my business should use?
Start with your audience, industry, content resources and business goals. A B2B company may need a very different channel mix than a restaurant, contractor, e-commerce company or consumer brand. Hubly looks at where your customers are most likely to pay attention before building the strategy.
How often should my business post on social media?
There is no single posting frequency that is right for every business. The right schedule depends on the platform, audience, available content and goals. Consistency and usefulness matter more than filling a calendar with posts that have no purpose.
Will Hubly create the social media content?
Yes, when content creation is included in your selected scope. Depending on the campaign, that may include post copy, branded graphics, content concepts, campaign messaging and other agreed creative assets. Businesses may also provide original photos, video or industry-specific material for Hubly to incorporate.
Does Hubly use AI to create social media content?
Hubly may use AI-assisted tools for research, ideation, workflow efficiency and other appropriate tasks, but strategy and final content decisions should remain connected to your brand, audience and business goals. The objective is better work and greater efficiency, not generic automated posting.
Can social media management help generate leads?
Social media can support lead generation by increasing visibility, creating conversations and directing interested people toward your website, forms, offers or sales process. Results depend on your market, offer, audience, content and the rest of the customer journey.
Hubly can also connect social campaigns with HublyHL CRM when a more organized lead follow-up process is needed.
What is the difference between organic social media and paid social advertising?
Organic social media includes unpaid posts, content and engagement published through your business profiles. Paid social advertising uses advertising budgets to target specific audiences and promote campaigns beyond your existing organic reach. Many businesses benefit from using the two together.
Can Hubly manage comments and customer engagement?
Engagement support can be included depending on the service scope. This may involve monitoring activity, responding to appropriate interactions and helping maintain a more active community. Sensitive customer-service, legal or business-specific issues may still need to be escalated to your team.
How does Hubly measure social media performance?
The metrics should match the goal. Depending on the campaign, we may review reach, impressions, engagement, clicks, audience growth, website activity, leads or other meaningful actions. A large follower count by itself does not automatically mean a campaign is helping the business.
How long does social media marketing take to work?
There is no guaranteed timeline. Building a stronger organic presence usually requires consistent work over time, while paid campaigns may generate activity more quickly. Performance can vary based on the audience, competition, platform, offer, creative and budget.
Do I have to provide photos and videos?
Not always, but original business photography and video can make social content more authentic and useful, especially for businesses where customers want to see real work, products, locations or people. Hubly can work with the materials you have and identify where additional assets would strengthen the content plan.
Can Hubly manage social media for a multi-location business?
Yes. The strategy can be structured around a central brand, individual locations or a combination of both depending on how the business operates and how much localized content each market needs.
Can social media support my SEO strategy?
Social media and SEO serve different purposes, but they can support the same broader digital strategy. Social platforms can help distribute useful content, build brand awareness and send people to your website, while SEO focuses on improving visibility in search.
Will I know what Hubly is posting before it goes live?
The review and approval process depends on the agreed workflow. Hubly can establish a content calendar and approval process so your team has appropriate visibility while keeping publishing efficient.
Can Hubly take over social media accounts that already exist?
Yes. Existing profiles can be reviewed as part of the onboarding process so we can understand what has been posted, what audiences have responded to and where the current presence may need improvement.
Does Hubly provide social media management nationwide?
Yes. Hubly is Texas-based and works with businesses nationwide. Social media strategy, content planning, account management and reporting can all be coordinated remotely.
Ready for a More Organized Social Media Strategy?
Tell us which platforms you use, what you are currently doing and what you want social media to accomplish for your business. We will help you determine the right place to start.
Talk Social StrategyReady to Level Up Your Social Media?
Tell us about your brand, the platforms you are using and what you want social media to help you accomplish. Whether you need consistency, stronger creative, better engagement or a complete social strategy, we will help you identify the right next step.
Hubly is a Texas-based marketing agency serving businesses nationwide. We bring web development, digital marketing, CRM, content and advertising together to help businesses build a stronger, more connected online presence.
If something falls outside our scope, we will always try to point you toward the right solution.
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Texas-Based.
Serving Businesses Nationwide.