Ongoing
Ongoing Email Marketing
The following are some of our primary email marketing deliverables. Our deliverables per client are unique and are certainly not limited to the following:
1) Email Marketing Strategy Development
2) Meeting with you weekly or monthly to review email campaign analytics
3) Content Development – Built with your email marketing goals in mind
4) Tailoring your email marketing campaign to your specific industry context
5) Email Template Design
6) A/B Testing Consultation (subject lines, content, templates, etc.)
7) Make sure that your messages are functional and beautiful across email clients and platforms, including mobile and tablets
8) Training you/your team on campaign design and maintenance
9) Helping you build your contact list to reach the maximum number of potential customers
10) Guidance on lead-nurturing best practices
11) Guidance on post-purchase email campaigns to help with up-sells and increase repeat purchases
Effective email marketing takes more than sending occasional promotions. We build campaigns around clear goals, useful content, consistent communication and measurable activity so your business can stay connected with the people who matter.
Review campaign performance, priorities and upcoming opportunities so your email program continues to support your broader marketing goals.
Create branded email content and templates around your campaigns, audience and business objectives while maintaining a consistent customer experience.
Email can support lead nurturing, customer communication, promotions and long-term relationships when campaigns are built around useful content, appropriate consent and clear goals.
Email marketing is the use of permission-based email communication to stay connected with leads, prospects and customers. Campaigns can include newsletters, nurture sequences, promotions, announcements and customer follow-up.
Email remains useful because it gives businesses a direct communication channel with people who have appropriately joined their audience. Results depend on list quality, content, frequency, relevance and the offer.
Yes. Depending on scope, Hubly can help with strategy, content, campaign planning, template design, automation, testing and performance review.
A nurture sequence is a planned series of emails designed to keep a lead or customer engaged over time. Messages may educate, answer questions, introduce services or encourage an appropriate next step.
There is no universal schedule. Frequency should depend on audience expectations, the usefulness of the content and the type of business. Sending more often is not automatically better.
Segmentation divides an audience into groups based on useful characteristics or behavior so campaigns can be more relevant. Examples may include lead status, customer type, interests, purchase history or engagement.
A/B testing compares variations of an email element such as a subject line, message or call to action to learn which version performs better with the tested audience.
Depending on the campaign, measurement may include delivery, opens, clicks, replies, conversions, unsubscribes and other actions that reflect the campaign goal.
Yes. HublyHL CRM can support email campaigns, workflows, lead nurturing and other customer follow-up when appropriate.
Purchased lists can create legal, deliverability and reputation problems. Hubly recommends building audiences through appropriate consent and legitimate customer or lead relationships rather than relying on questionable third-party lists.
Deliverability can be influenced by sender reputation, authentication, list quality, complaints, bounces, engagement and other technical or behavioral factors.
Yes. Email can help continue the relationship after someone first finds your business through search, advertising, social media or another channel.
Important: Businesses using email marketing should follow applicable consent, privacy and anti-spam requirements. Hubly does not recommend deceptive list-building or messaging practices.
Tell us who you are trying to reach, what you send now and what you want email to accomplish.
Talk Email Strategy
Hubly is a Texas-based marketing agency serving businesses nationwide. We bring web development, digital marketing, CRM, content and advertising together to help businesses build a stronger, more connected online presence.
If something falls outside our scope, we will always try to point you toward the right solution.