Ongoing.
Not sure where to start? No problem — our strategy team is here to help.
We always recommend starting with one high-impact area first. Once that’s working and bringing in results, we can help you grow into other options. This makes the best use of your budget and keeps things simple.
Our motto: Start small. Get results. Then grow.
Here’s a quick breakdown of the platforms and services we manage.
We offer expert help with all major Google Ad types:
Google Search Ads – Show up when people search for what you offer
Google Shopping Ads – Great for eCommerce and product listings
Dynamic/Segmented Remarketing – Remind people of products they’ve viewed
Google Display Ads – Reach people across websites with image/banner ads
YouTube Ads – Target people with video ads before or during YouTube videos
Note: If you run Google Shopping Ads, we always recommend pairing them with Search Ads for better results.
We also work with Microsoft Ads — they often cost less and reach a different audience:
Microsoft Search Ads
Microsoft Shopping
Microsoft Display
AdRoll gives us more options for retargeting — so you can stay in front of people after they visit your site.
We’ve got that covered too — but under a different department.
Social media ads are not flat-fee services. Because there are so many options (targeting, creatives, landing pages), we charge by the hour to keep things flexible and effective.
If you’d like help with social ads, we’re happy to send a separate quote.
Platforms we work with:
Twitter (X)
TikTok
We don’t just run ads. We look at your whole funnel to help you get the most out of your budget.
Here’s what’s included:
✅ We set up proper tracking and analytics
✅ We review your landing pages to improve Quality Scores
✅ We help lower your cost per click (CPC)
✅ We offer suggestions to improve conversions (leads, sales, calls)
Our goal is always the same: Make your ad dollars go farther and work smarter.
We do not launch ads and hope for the best. We build around your products, margins, buyer intent and measurable customer actions, then use real campaign data to decide where to push harder, where to adjust and where your advertising dollars should stop going.
We do not chase impressions just to make reports look busy. Campaigns are built around relevant products, buyer intent, measurable actions and clear business goals.
As performance data develops, we put more attention behind campaigns producing meaningful results and adjust or reduce spend where the numbers do not support it.
Paid ecommerce advertising involves more than choosing a budget and turning on ads. Product feeds, conversion tracking, campaign structure, margins and buyer intent all affect how intelligently your advertising can be managed.
Ecommerce PPC management is the planning, launch, monitoring and optimization of paid advertising campaigns designed to promote products and generate measurable customer actions. Depending on the business, this can include Search ads, Google Shopping, Performance Max, remarketing, Microsoft Ads and other paid channels.
Google Shopping uses product information from your Merchant Center data to display product-focused ads that can include information such as an image, title, price and store name. This lets shoppers see useful product information before clicking through to the store.
Performance Max is a goal-based Google Ads campaign type that can access inventory across Google properties including Search, Shopping, YouTube, Display, Gmail and Maps. For ecommerce advertisers, Performance Max can also use product data from Google Merchant Center.
Generally, retailers using Shopping campaigns or product-feed-based Performance Max campaigns need product data connected through Google Merchant Center. Product information, availability and other feed details should be accurate so Google has reliable information about what you sell.
There is no universal ecommerce advertising budget. The right starting point depends on product pricing, gross margin, conversion rate, customer value, competition, search volume and how much useful conversion data already exists.
Hubly prefers to understand the economics of the store before recommending how aggressively a campaign should be funded.
ROAS means return on ad spend. It compares revenue attributed to advertising with the amount spent on that advertising. ROAS is useful, but it should be interpreted alongside product margin, customer acquisition cost and other business economics because revenue alone does not tell you whether a campaign is truly profitable.
Conversion tracking gives advertising platforms and your marketing team information about what happens after someone interacts with an ad. Depending on the setup, this can include purchases, purchase values and other important customer actions.
Without dependable measurement, it becomes much harder to understand which campaigns, products and audiences are actually contributing to sales.
Yes. Product-level and category-level campaign strategies can be useful when certain items have stronger margins, higher demand, better conversion rates or more available inventory than others. The right structure depends on the store and the advertising platform being used.
Remarketing is advertising aimed at people who have previously interacted with your website or products, subject to platform rules, privacy requirements and available consent signals. Dynamic remarketing can use product information to show relevant items to previous visitors.
Not necessarily. Some products may have stronger margins, better inventory, more demand or a clearer competitive advantage. A focused strategy may prioritize the products that make the most business sense rather than giving every SKU the same budget.
Paid campaigns can begin generating traffic shortly after they are approved and active, but meaningful optimization takes data and time. Performance varies by product, competition, budget, tracking quality, website experience, pricing and other factors.
No responsible agency should guarantee a specific sales result or ROAS before the campaign has real performance data.
Yes. Advertising can bring shoppers to the store, but the website still has to do its job. Product pages, navigation, mobile usability, speed, trust signals, checkout experience and pricing can all influence what happens after the click.
Hubly can also help with website development and optimization when the store experience is limiting campaign performance.
Yes. Paid advertising and SEO operate differently, but they can support the same customer journey. PPC can provide immediate paid visibility while SEO works on strengthening organic search visibility over time.
Depending on the business model and systems involved, Hubly can connect advertising, forms, customer activity and follow-up with tools such as HublyHL CRM. Ecommerce purchase tracking and CRM tracking serve different purposes, so the setup should be designed around the actual customer journey.
Yes. Hubly is Texas-based and works with ecommerce businesses nationwide. Campaign strategy, account management, reporting and optimization can all be handled remotely.
Tell us what you sell, where you advertise now and what you want the campaigns to accomplish. We can help identify the right place to start.
Talk Ecommerce PPC
Hubly is a Texas-based marketing agency serving businesses nationwide. We bring web development, digital marketing, CRM, content and advertising together to help businesses build a stronger, more connected online presence.
If something falls outside our scope, we will always try to point you toward the right solution.