Ongoing.

Optional Add-On: LSA (Local Service Ads) Management

Local Service Ads are a great way to get calls from people in your area who are ready to hire now. If you’d like us to manage your LSA account, we can add it to your plan.

How Many Hours Do You Need?

It depends on a few things:

• If we’ve already managed your SEO or website before, less time may be needed

• If you're following our 2025-recommended strategy, it might take more than 5 hours/month

• If your SEO is already in great shape, 5 hours/month is usually enough for most local businesses with one location

If your site needs more work to get LSA results, we’ll let you know upfront.

This is just a rough estimate based on your goals and industry so far.

We believe that optimizing your Google Business Profile is one of the smartest moves any local business can make in 2025 — especially now with Google’s latest updates.

When your customers are searching online for businesses like yours, Google Maps listings often show up first. If you want to stand out and get more calls, messages, and visits, you need to show up at the top — and that’s what GBP Optimization is all about.

What Is GBP Optimization?

It’s the process of helping your business build trust with Google using keywords, content, reviews, and accurate info — so you show up higher on the map when people search.

Once you earn that trust, many businesses stay on Page 1 of Google Maps for years — as long as they keep their profile updated and follow best practices.

Why This Matters

When you’re ranked high on Google Maps:

• You get more local calls and walk-ins

• Your listing stands out with great photos, reviews, and info

• You build long-term visibility — without paying per click

This is one of the only marketing tools that keeps paying off month after month.

What Can Hurt Your Rankings?

Only two things:

1. Your competitors improve faster than you — we can help you beat that.

2. Google updates its algorithm — this happens often, but we stay on top of it.

The good news? Most Google updates lately have actually helped our clients rank better, not worse.

What Makes Us Different

Not all companies that do GBP Optimization follow the same playbook. Some only focus on citations (business listings across the web). But we take a content-first approach — and it works.

• We optimize your profile with real, valuable content

• We guide you on how to get consistent reviews

• We help you respond to changes Google makes — fast

That’s why our clients have earned over 250,000 first-page rankings — even in highly competitive industries.

One Last Note

Whether you choose to work with us or someone else — ask what exact tactics they use. Don’t waste time on old methods or low-quality shortcuts. In 2025, you need to do it right if you want to win.

Ongoing Google Business Profile (GBP) Optimization

If your business depends on local customers, showing up in the top 3 spots of the Google Map Pack is a big deal. That’s where over 90% of people look first — and almost half of them click one of those top 3 listings.

We help businesses earn and keep those spots by doing more than just checking boxes. We tailor every step based on your industry, competition, and goals.

What Ongoing GBP Optimization Includes (But Isn’t Limited To):

To win the Map Pack, we focus on 12 key tasks — and we keep them updated regularly:

1. Claim and verify your Google Business Profile

2. Complete every section of your listing

3. Make sure your contact info is 100% correct

4. Choose the right primary and secondary categories

5. Add all relevant attributes (like "Wheelchair accessible" or "Women-owned")

6. Write a strong, complete business description

7. Post fresh Google Posts every week

8. Upload new, geo-tagged photos regularly

9. Answer common questions with keyword-rich responses

10. Get new reviews and respond to every one

11. Add all products and services

12. Enable and manage Google Messaging

Why This Works

• GBP Optimization = Local visibility

• Helps you show up where your best customers are already searching

• Drives real results: calls, clicks, visits, and messages

• Keeps your listing ahead of the competition

• Feeds Google new data to boost trust and rankings

Google shows the Map Pack in 93% of searches. That’s why we make this a top priority for small businesses. It’s where people click first — 50% of searchers choose one of the top 3 local listings.

Ongoing Content That Builds Trust

We don’t just set it and forget it. Our team keeps your GBP fresh and keyword-optimized with:

• Regular keyword-focused Google Posts

• Geo-tagged photos with local relevance

• Updated service and product descriptions

• Tracking performance changes, and adjusting as needed

This ongoing work helps your business stay at the top — and keeps Google’s algorithm happy.

Regular Check-In Meetings

We meet with you on a regular schedule to:

• Review campaign progress

• Go over results and rankings

• Share what’s working

• Keep you informed and involved

• Hold each other accountable

You’ll never wonder where things stand.

Our Ethics: The 5-Question Test

Before we do anything — whether it’s building a campaign, writing an ad, or giving you advice — we run it through a simple test:

We ask ourselves these 5 questions:

1. Is it true?

2. Is it fair for everyone involved?

3. Will it help build trust and strong relationships?

4. Will it be helpful and make a positive impact?

5. Is it the right thing to do?

If the answer to any of these is "no" — we don’t do it.

That’s how we do business. Simple, honest, and built to last.

Service Overview:

Google Local Services Ads (LSA) help connect your business with people who are already looking for what you offer. These are high-quality leads — folks ready to call, book, or hire right now.

Unlike normal pay-per-click (PPC) ads, with LSA, you only pay for real leads — like phone calls or messages from actual customers. That means you don’t pay unless someone reaches out. It’s one of the most cost-effective ways to get new business.

What We Do for You:

• Set up your LSA account the right way

• Make sure your business info, services, and areas are accurate

• Help you get Google Guaranteed (if eligible)

• Continuously optimize and improve performance

• Review your leads to make sure you’re getting the best results

• Provide clear reports so you always know what’s working

Our goal is to make sure your LSA budget turns into real, high-value leads — not just clicks.

We do more than just turn your ads on. We walk with you through the full setup, keep everything optimized, and help you turn leads into real customers — all while keeping costs low and results high.

Step 1: Account Setup & Verification

Getting your LSA account set up properly is the first step — and we’ll guide you through it.

Here’s what we help with:

• Verification process: Includes background checks, licenses, and insurance info (you’ll need to participate in this).

• Choosing the right business category: So you show up in the right searches.

• Getting you Google Guaranteed or Google Screened: Builds trust and can improve results.

Step 2: Ad Optimization & Strategy

Once your account is active, we fine-tune it to bring in the best leads for your budget.

• Budget Management: We set the right spend to get you the most leads without wasting money.

• Smart Bidding: We adjust your bids to help you rank higher while staying profitable.

• Targeting by Location: We focus your ads on areas where the best leads are.

• Service Tweaks: We update your listed services so they match what people are searching for.

Step 3: Call Tracking & Sales Feedback

Getting the lead is only half the battle — we help you turn those calls into paying customers.

• Call Listening & Review: We check call quality and give feedback.

• Sales Coaching: We help your team handle calls better and close more deals.

Step 4: Lead Quality & Refunds

Not every lead is a good one — and we help you deal with that too.

• Lead Scoring Help: We teach your team how to rate leads in the Google dashboard.

• Refund Support: We guide you on how to request refunds for bad leads.

By giving Google feedback on low-quality leads, you help improve future results and cut waste.

Step 5: Monthly Reports & Adjustments

We keep you in the loop with easy-to-read reports and smart strategy changes.

• Monthly reports show lead volume, ad performance, call quality, and ROI

• We test different strategies to see what works best

• We adjust your ads for seasonal trends — so you get more leads when demand is high